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FCC Clarifies When Sender Of "Junk Fax" Is Not The Company Mentioned In The Fax

The Consumer & Governmental Affairs Bureau of the FCC issued a Declaratory Ruling yesterday (Ruling here) clarifying the FCC's definition of "sender" of a facsimile under the Telephone Consumer Protection Act, as amended by the Junk Fax Prevention Act of 2005 (TCPA).


The TCPA prohibits a person from sending an unsolicited advertisement to a "telephone facsimile machine, "with certain limited exceptions." 47 CFR Sec. 227(b)(1)(C). The FCC's rules define the term "sender" of a fax advertisement as "the person or entity on whose behalf a facsimile unsolicited advertisement is set or whose goods or services are advertised or promoted in the unsolicited advertisement." 47 CFR Sec. 64.1200(f)(10). Confusion existed regarding whether an advertiser (i.e., the company mentioned in the advertisement) would still be considered the "sender" of the junk fax when a fax broadcaster (i.e., the entity which actually sent the fax) essentially prevented the advertiser from controlling the fax campaign or ensuring compliance with the TCPA through deception, fraud, contract violations or misrepresentations.


The FCC ruled that "the fax broadcaster, not the advertiser, is the sole "sender" of a fax for the purposes of the TCPA when it engages in conduct such as fraud or deception against an advertiser if such conduct leaves the advertiser unable to control the fax campaign or prevent TCPA violations (including cases in which such fraud or deception violates a fax broadcaster's contractual commitment)." Under the FCC's clarification, the sole liability rests with the fax broadcaster because the the unauthorized faxes cannot reasonably be considered to be "on behalf of" the advertiser. However, an advertiser still remains liable for unauthorized acts if it directs the acts, consents to them, or is aware of them and fails to take action to prevent further misconduct.

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